While native apps were once the be-all and end-all of mobile, there's a new contender on the block: PWAs You just have to look around you to see people everywhere browsing the internet through various ...

Overview: Mobile application frameworks assist in faster development in a team using common code.Today, cross-platform tools support more than 40% of existing m ...

The need for businesses to target customers on mobile devices is well-established at this point. The question is no longer if they should do it but how. A business that wants to appeal to mobile-based ...

If your organisation is still getting to grips with smartphone apps it may be in for a shock - an even newer class of app is bearing down, one which promises to cut multi-platform development hassles ...

Whether you’re creating a Web app or a mobile app for your business, the end goals are to provide a helpful service for as many customers as possible and expand your company’s reach. But how do you ...

The debates over mobile web, native code, and hybrid mobile apps may never end, but one thing everyone can agree on is that we can’t build mobile apps fast enough. Low-code development platforms take ...

In the mobile device world, there is no such thing as one size fits all. Although just two mobile platforms dominate the market today – Android and iOS – applications will need to work well on devices ...

Bloomberg’s new consumer mobile app for iOS and Android, launched yesterday, offers users a streamlined, interactive experience with easy-to-access personalized content, videos and live feeds featured ...

Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes new marketers is the difference between mobile web and in-app advertising. As a ...

Cybersecurity developers are using AI to build code to mitigate threats like spyware on mobile apps. A product manager said effective AI tools should be trained on "high-quality datasets." This ...

This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in ...