When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify ...

Companies and institutions of every size have been affected by the pandemic and challenged to take a hard look at developing a digital transformation strategy faster than anticipated. For those that ...

The military's resource pools were significantly upsized to support the overseas contingency operations of the last decade. However, the military is now facing a smaller budget and must adjust ...

“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

At that point, a business must start developing a strategy around formulating resolution options that will win over regulators but that are also mutually beneficial to its impacted business units. We ...

Many hospitals and health systems realize they need to develop and implement an ASC plan. But knowing at the outset of the process how an ASC will fit into your broader organizational vision will make ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the face of growing geopolitical concerns and a global chip shortage, Western governments ...

In a competitive and unpredictable world, discover how to become a master strategist who creates and captures value. Get feedback from your peers on a strategic challenge that your organisation is ...