A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In two earlier posts on this blog, I introduced topic models and explored some ...

Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best ...

Google’s Danny Sullivan discussed what happens when a website begins publishing content on a topic that’s different from the one in which it had gained a sitewide reputation. His comments were made at ...

Ranking well on Google isn’t just about targeting keywords. It’s about building topic authority. One of the best ways to do this is by organizing your content into topic clusters. This strategy helps ...

Discussions in Brightspace consist of forums, topics, and threads; threads are further broken down into posts and replies. An example of this structure might look like a “Weekly Reading Reflections” ...