For the past decade there have been two universally acknowledged truths about digital advertising. First, the rapidly growing industry was largely impervious to the business cycle. Second, it was ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. I believe digital advertising is broken. The fact remains that a ...

Digital Turbine’s latest narrative update leaves fair value steady at $8.75 per share, even as a slightly lower discount rate and largely unchanged revenue growth outlook signal a more confident ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.