NILES, Ill.--(BUSINESS WIRE)--It is the beginning of a new era at Johnson & Quin, a full-service direct mail production and mailing services company. With 143 years of printing experience, the company ...

Direct mail may sound old-fashioned and outdated in today’s technological world, but if we only utilized new forms of advertising, there would be no Super Bowl ads -- or TV ads, period (television has ...

It is the beginning of a new era at Johnson & Quin, a full-service direct mail production and mailing services company. With 143 years of printing experience, the company has announced that all client ...

Valassis has signed a multi-year deal to be the exclusive partner for all of The Kroger Co.’s corporate direct mail campaigns. The deal begins Aug. 15. Marketing mailings and sampling programs will ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

In a word — very. Many stations cut back on their acquisition direct-mail programs following the economic downturn in 2008–09, and are still trying to catch up. Here’s a typical example: Year 1 — The ...

Two recent news items combined to present a bleak outlook for those in the direct mail industry. First, the U.S. Postal Service announced that, pending approval, the price of first class postage will ...

Even though postal reform remains in a holding pattern and the 2004 economy dragged its feet en route to recovery, major players in the direct mail industry have high expectations to what the coming ...

A little forethought can make the difference between success and failure for financial-based direct marketing programs. The overall direct marketing plan, testing strategy, persistence and discipline ...

NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain ...

When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...

New analytic programs are making targeted sales campaigns by cruise lines and travel agents increasingly sophisticated and efficient, helping to offset some of the rising costs of marketing. The trend ...