We're kicking off World Princess Week with a special event at the Disney Store in New York City! Celebrate all week long with some of our favorite princess toys, costumes and collectibles.

Which Disney princess toy is best? Children love Disney and princesses, so the two together are sure to be a big hit. Disney princesses come dressed in familiar outfits from the movies as well as ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin ...

Mattel rival Hasbro took over the Disney Princess and Frozen license in 2016 after Mattel had been making the toys for twenty years.

Mattel Stock Soars After Regaining License to Make ‘Frozen,’ Disney Princess Toys The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro.

Which Disney princess toy is best? Children love Disney and princesses, so the two together are sure to be a big hit. Disney princesses come dressed in familiar outfits from the movies as well as ...

Disney Store has its own Polly Pocket-like collection of Disney Princess take-along toys and they’re up to 40% off for Easter Updated: Apr. 21, 2025, 1:42 p.m.

The best Disney princess toys for toddlers and kids of 2021 include dolls, costumes, Lego kits, the Ultimate Celebration castle and Squishmallows.

Few toys spark the imagination like Disney princess toys. After all, they’re inspired by some of the most well-animated, charming characters in the world. And with a level of popularity that … ...

Few toys spark the imagination like Disney princess toys. After all, they’re inspired by some of the most well-animated, charming characters in the world. And with a level of popularity that … ...

Mattel's new license to sell Disney Princess toys fills a big revenue void it lost to Hasbro in 2015. That year, Disney Princess generated 8% of Mattel's total sales. The new agreement confirms ...