The differences between e-commerce and lead generation marketing are important because different marketing objectives require different marketing strategies.

E-commerce email marketing is a method of reaching out to consumers via a strategic series of emails. Here are some tips to help grow your business.

Overall, the contextual marketing approach of providing personalized, real-time information to customers at the point of need will obtain competitive advantage in e-commerce. International Journal of ...

We are all familiar with the 3Rs from elementary school: reading, 'riting and 'rithmetic. Similarly, there are an essential 3Rs that marketers—especially those working in e-commerce—should have a firm ...

The emergence of e-commerce technology has had a significant effect on firms' export marketing. However, limited knowledge exists as to how e-commerce drivers affect a firm's export marketing strategy ...

7 Successful E-Commerce Companies That Made It Big With Content Marketing Across industries and niches, these 7 companies grew on the back of content marketing ...

Star ratings and reviews are simple but powerful e-commerce tactics. They increase social proof, boost word-of-mouth, and improve ad results. And, of course, they influence purchases.

IPG bets on agentic AI to streamline e-commerce optimization More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

Barely more than seven months after its most recent funding announcement, Yotpo is revealing that it has raised another $230 million in a Series F round ...

All kinds of holiday cheer with these holiday marketing tips for your e-commerce site. Site speed to shopping guides, I've got all the festivities you want.

DRINKS, the leader in e-commerce alcohol, announced that it has acquired Electriq Marketing, a Shopify-focused digital retention and growth agency.

What does social e-commerce actually mean? Find out inside PCMag's comprehensive tech and computer-related encyclopedia.