In the ongoing iteration of the e-commerce industry, innovation in content forms significantly impacts user experience and ...

In today’s e-commerce landscape, video content should reflect your brand in an authentic way, represent your values and connect with your audience.

“We are at the forefront of social e-commerce, using video to put virtual yet personalized salespeople directly in the online store,” said Allon Caidar, co-founder and CEO at TVPage. “It’s ...

Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.

Liveclicker specializes in e-commerce, and its MobileStudio app, available for iOS only, lets companies create product videos from anywhere. The app uses templates to make video creation quick and ...

Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, ...

The toy industry has been doing exceptionally well, despite the pandemic scenario. The outbreak has forced people to spend more time at home and parents are spending more on toys and games. This ...

Flipkart has partnered with Polygon to launch a metaverse shopping experience as it experiments with web3 offerings to supercharge customer experience.

E-commerce spending reached record highs during the 2022 holiday season. According to an Adobe report, consumers spent $211.7 billion online from Nov. 1 to Dec. 31, up 3.5% year over year.

Kuaishou, China’s second-largest short video firm, has achieved a quarterly profit for the first time since its listing in early 2021, thanks to strong growth of its short video drama series, recovery ...