How Will E-Business Affect a Marketing Plan?. Marketing plans include market analysis, customer segmentation, promotional strategies and pricing strategies to position a small business and its ...

E-commerce is the method of buying and selling online and has become a pivotal part of the global economy. Here’s our ultimate e-commerce marketing guide.

A well thought out and executed e-marketing plan plays a critical role in determining success during this make-or-break time of the year," commented Nyhus of Digital River. "Attendees of this webinar ...

The authors propose a research approach to explore how marketers can best modify key marketing practices to lessen e-waste. The Journal of Managerial Issues (JMI) is a management academic journal that ...

A marketing plan establishes the methods the company will use to accomplish these goals. A basic marketing plan also includes company goals for completing these tasks and reaching specific milestones.

Shopify, Square Online, Wix and BigCommerce are among our picks for the best e-commerce website builders. Look for affordable, feature-rich and usable software.

How coronavirus could impact marketing, from e-commerce to the Olympics The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities ...

Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about the bike.