If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Marketing plans include market analysis, customer segmentation, promotional strategies and pricing strategies to position a small business and its products and services for maximum competitive ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

This is a preview. Log in through your library . Abstract The global community is in the midst of an environmental crisis of which many consumers and business leaders are not aware. The crisis is ...

Free monthly webinar series focuses on using direct-to-buyer commerce strategies to accelerate e-sales across channels, devices and geographies Led by Jason Nyhus, Digital River's vice president of ...

P&G continued to feel a windfall from the pandemic in fiscal Q3, as the health crisis has led to sustained consumer interest in home goods and cleaning products and resulted in a rapid acceleration of ...

The plan positions e-commerce as a pioneering sector of the digital economy, playing a key role in transforming the country’s growth model, boosting competitiveness, and promoting sustainable ...

Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about the bike. Lauren Weinberg, who joined the company in January, is readying a ...