OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE:ELF), is putting SPF denial on notice with the premiere of “Sunhinged,” a comedy roast of epic proportions—directed at ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

This eyes.lips.first. with TikTok complements e.l.f.’s larger celebration as the brand marks its 20th year as a bold disruptor with a kind heart, and its one-year anniversary as a top TikTok Shop. The ...

In 2024 e.l.f. Beauty became the company with the top-selling mass cosmetics brand in the United States, as measured by unit sales, surpassing all its legacy competitors. It was a big milestone, and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...