The Chinese curse, "may you live in interesting times," must have been coined in a business climate similar today's. The credit crunch and its reverberations are being widely felt, nowhere more so ...

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or service as a new entrepreneur. Here are the specific strategies they ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

In my experience, "relationship marketing"—the genuine, human connections we build with users, customers and prospects—is ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three years. About 43% of marketing pros already use AI to automate repetitive tasks ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...

Airbnb's decision to permanently cut its performance marketing spend and focus on brand marketing and public relations has brought the efficacy of performance into the spotlight. The move from the ...

Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each ...