Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum ...

Every business has to start marketing somewhere, and that often means turning to email. There are plenty of signposts to guide your organization on its email marketing journey, but there are a few ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Managing customer data is hard work, but that hard work can yield one of the most important assets for the cooperative of the future: the first-party data you own. We often hear from farmer-owned and ...

Email marketing pros discuss the main reasons people unsubscribe from email lists and offer advice on what you can do to decrease unsubscribe rates. Business owners and marketers spend a lot of time ...

The spam filters implemented by email providers like AOL, Yahoo Mail, and Apple Mail keep us from being bombarded with irrelevant newsletters and malware-infested emails. Still, you may have missed an ...

SAN FRANCISCO (Reuters) - Yahoo Inc last year secretly built a custom software program to search all of its customers' incoming emails for specific information provided by U.S. intelligence officials, ...