Shiva Ayyadurai's 1979 diagram of his email program Photo courtesy of the American History Museum In the summer of 1979, a 14-year-old high school student named Shiva Ayyadurai was given an unusual ...

Managing customer data is hard work, but that hard work can yield one of the most important assets for the cooperative of the future: the first-party data you own. We often hear from farmer-owned and ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

In 1971, Ray Tomlinson was a recent MIT graduate hired to help build the earliest components of Advanced Research Projects Agency Network (ARPANET), the precursor to the internet. Tinkering on his own ...

Web-based business email programs and standalone programs you install on your computer are available for free and for purchase. To determine which email program is the best fit for your business, you ...

Every business has to start marketing somewhere, and that often means turning to email. There are plenty of signposts to guide your organization on its email marketing journey, but there are a few ...

Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum ...