As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth ...

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. Google Analytics now supports regex for event creation and ...

With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event ...

KANSAS CITY, Mo.--(BUSINESS WIRE)--Bishop-McCann, a worldwide leader in the meetings, incentives, and events industry, is showcasing its commitment to event technology with the announcement of its ...

SAN FRANCISCO--(BUSINESS WIRE)--Snowplow today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of AI Agent Event Collection and Analytics, which is ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads. LinkedIn has introduced Event Ads and the ...

St. Louis, Mo., March 15, 2016 – Arteco, global provider of event-driven video surveillance solutions, announced today the release of Arteco Event Analytics, an intelligence-based platform that ...

Now that the books have closed on 2015, it’s time to look back and take in some of the changes in the analytics software market. There have been several trends (open source, cloud hosting, SQL on ...