As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

CANOPY shares expert tips for planning last-minute holiday parties, focusing on venue, budget, engaging concepts, ...

Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

In 2018, the United States recorded 340 mass shootings and 108 natural disasters (hurricanes, floods, earthquakes, severe thunderstorms, wildfires and more), making it feel like emergencies are ...

Planning an event is no easy task. Planning an event from over 600 miles away can feel like a massive undertaking. But in the life of a publicist, sometimes you just have to rally and pull together a ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...

The holidays can be a stressful time for anyone, but it's especially hectic if you’re in charge of the big party. If you find yourself in that coveted (and often crazy) position as the host, you’re in ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Planning is essential for a successful party. (Dreamstime/TNS) Whether you’re a seasoned hostess or are having your first in-home ...

Events are a cornerstone of the marketing plan. Even with millions of B2B buyers moving online for self-service research and purchasing, events offer a unique opportunity to learn, network and ...

As if being an event organizer isn’t challenging enough, the COVID-19 pandemic happened. The event management industry is one of the countless other businesses heavily impacted by the global pandemic.

We look forward to working with you to ensure a fun and compliant year when serving alcohol at events. To help you prepare for your upcoming events, we offer TIPS server classes to university ...