Have you noticed how many companies are hiring writers these days? And have you noticed how many of these are journalist-style writers, or even current practicing journalists with a significant ...

A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience. A content marketing strategy is a data-driven plan to ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The rising impact of social media and artificial intelligence (AI) left a lasting impact on language in 2025 as terms related ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As we enter a new year, it’s important to take a look at emerging ...

Want to reach a larger audience with your message? Learn how to create shareable content that people love on social media. Unlike most forms of customer outreach and branding, it creates an ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...