When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

Anchor text is the visible, clickable text in a hyperlink. It is what allows users to navigate from one webpage to another. Regarding SEO, anchor text is important because it can help search engines ...

When you are asked to analyse or write creatively in your English Language exams, it is useful to start by looking at three key elements, audience, purpose, and text type. Each of these will affect ...