HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

When maintaining contact with clients or encouraging prospects, you might rely on email, an occasional blog, a quarterly white paper or a report. But you might be overlooking a viable content format: ...

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

Earlier today we showed you some awesome AI video tools, we also showed you how to create AI-generated videos with InVideo, in this guide we will show you how to use ChatGPT to create scripts for your ...

Videos have proven themselves as powerful selling tools, with 86% of marketers incorporating them into their marketing strategies because of higher success in generating leads. While there are many ...

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

YouTube’s algorithm is designed to keep your eyeballs glued to video after video (after video, after video...). The dangers of this rabbit hole are well-documented ...

In the week since the New York City mayoral primary, national news reporters, elected officials, and casual observers have been wondering how a little-known, 33-year old state assemblyman beat a ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...