Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Email marketing is one of the best ways to expand your business. In fact, email has an average return of 122 percent for every dollar spent — making it one of the most cost-effective tools you have.

How can you keep your email marketing relevant this year? The rise of mobile and social media has changed the way consumers view content. It has also elevated our users’ expectations. Just like ...

Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don't let it be an afterthought. Your subject line communicates your email’s value to the ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Email marketing specialist, Sign Up, has launched a creative competition to help share email best practice within the marketing industry. Open to both B2C and B2B brands, Sign Up is looking for the ...

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be ...