What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Other people can be baffling. Even in our closest relationships, loved ones frequently behave in ways that can seem inexplicable. Why can’t your friend recognize her self-destructive foibles? Why do ...

A new study shows that dopamine release in the human brain plays a crucial role in encoding both reward and punishment prediction errors. This means that dopamine is involved in the process of ...

In English, they are called “desire lanes,” but I like the Dutch name most: “elephant paths.” You find them when pedestrians or cyclists take a shorter route than they were supposed to take, creating ...

The paper challenges the dominant “mirror metaphor” that defines digital human twins as faithful replicas of human behavior ...

Nature is astonishingly diverse. Across the planet’s oceans, forests, grasslands, and cities, living beings interact in ways that defy rigid expectations.

Some examples of narcissistic behavior include inflating one’s accomplishments to gain praise, ignoring other people’s feelings, and deliberately taking credit for someone else’s work. Narcissistic ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Discover how evolutionary economics explains economic change, emphasizing psychological influences and societal dynamics, with historic insights and practical examples.