Even today, European broadcasters still haven’t fully embraced programmatic advertising, Wale tells The Drum. “Their heritage in linear means they want to enable programmatic on their own terms, but ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

Almost no one will ask you to show them more ads. We know ads are a powerful advertising medium and great for generating leads and sales. But your website users? A recent WARC report found that 53% of ...

More than 140 brands are advertising on low-quality content farm sites—and the problem is growing fast. People are using AI chatbots to fill junk websites with AI-generated text that attracts paying ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

LAWRENCE — While you've been online today, chances are you’ve seen an AI-generated ad, likely without knowing it. A University of Kansas study has analyzed more than 1,000 AI-generated ads from across ...