Marketers have a better chance to achieve a strong position in the marketplace when they have a strategy and then build a brand around it. The objective is to establish a single thing to be known as ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Forbes contributors publish independent expert analyses and insights. I help you make sense of the news that matters to you & your business. There’s an old adage about the weather that’s gospel for ...

Once upon a time, we lived in a relatively predictable world. Customers had brand loyalty, employees spent their careers at a single company, and technology evolved at a manageable pace. Businesses ...

In a report to Congress, HHS highlighted increased interest and activity in quality improvement activities in healthcare since passage of the Patient Protection and Affordable Care Act. The 2013 ...

Learn how discriminating monopolies charge different consumer prices, maximize profit through pricing strategies, and explore examples illustrating their market impact.