As Apple prepares to implement App Tracking Transparency changes in iOS 14.5, CNBC spoke with several former Facebook employees to get details on why Facebook has been so heavily against the planned ...

The roll-out of iOS 14 includes a tracking prompt set to disrupt Facebook Ads targeting. Here are the details & how to prepare for the change. Facebook advertisers are bracing for impact, as the ...

Facebook in a note to advertisers explained how Apple's App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience ...

Despite campaigning heavily against Apple's upcoming anti-tracking rules, Facebook CEO Mark Zuckerberg today said that Facebook will "be in a good position" when Apple begins enforcing App Tracking ...

Facebook argues that tracking user behavior across apps and websites allows it to serve up personalized ads that are helpful to consumers. While an upcoming iOS update will make this functionality opt ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. We’re all too familiar with the importance of tracking conversions — ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from ...

Why AICommerce Wins As The Best Facebook Ads Agency Dubai, United Arab Emirates – December 19, 2025 / aicommerce.co / ...