Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

New York regulators launched a probe after a 2019 Wall Street Journal article. New York regulators said in a new report that Facebook did little to enforce a policy that prevents it from collecting ...

Reminder: Today is the deadline for the Meta’s lead privacy regulator in Europe to adopt a final decision on a nearly decade-long complaint against Facebook’s transfers of personal data from the EU to ...

SYDNEY, July 26 (Reuters) - An Australian court ordered Facebook owner Meta Platforms (META.O), opens new tab to pay fines totalling A$20 million ($14 million) for collecting user data through a ...

Facebook secretly looked at user data to help better understand how users behave on competitor sites, according to documents released by a federal court in California. The documents, unsealed on ...

Facebook’s parent, Meta, has been hit with another hefty penalty for breaching European data protection law. The €265 million (~$275 million) fine was announced today by the Irish Data Protection ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

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