AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...