Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Demand forecasting might be simple in stable environments where the future very closely resembles the past. Most small business owners learn early on, however, that the future rarely replicates the ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. Novel technologies are one of the principal means of surprising enemies or competitors ...