Social media advertising is incredibly cost-effective compared to traditional franchise expos, which often involve high expenses for booth rentals, travel, accommodations and promotional materials.

Let’s dive into three of the most common challenges franchises face—and how partnering with the right content creators can be the creative solution you’ve been looking for.

Once a year this column attempts to provide the franchise business reader with tax savings and year-end planning ideas that are unique to the franchise world. The ideas in this column are starting ...

Discover the enhanced Skift Ideas, your ultimate resource for the most groundbreaking creative projects, campaigns, designs, and ideas in the travel industry, featuring awards, editorial content ...