Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every company—from startups launching their first product to established corporations ...

To B 产品上市遇冷，问题不在产品本身，而在于上市路径是否清晰。本文从 GTM 框架出发，拆解产品上市的四大关键步骤，并附实用工具包，帮助产品人完成从“做出来”到“卖出去”的跃迁。 GTM (Go-To-Market) —— 从产品到市场的关键一跃 ...

Most companies approach go-to-market (GTM) like a checklist of tactics: Launch a campaign, send out some emails, do some conferences. But that’s not a strategy -- that’s a to-do list. A real GTM ...

I regret to inform you that the go-to-market playbook you've been planning around is dead. Gone are the days when SEO, app store optimization, PR and some social media ads were enough to launch your ...

When it comes to maintaining the health of your technology startup and/or services business, especially in times of uncertainty, there is no lifeline more powerful than qualified leads. To fill that ...

Alignment is a competitive advantage and the key to building faster, smarter, and more customer-centric go-to-market motions.

Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.

The term "go-to-market" (GTM) captures the essence of B2B marketing and sales all at once. You have a product and you're ready to go. You work collectively with team members to bring that product to ...

Darktrace's stock has rallied approximately 50% since March, but I still see further upsides due to strong performance and growth potential. The company recorded a 31% growth in revenue in FY23, with ...

SESSION 4 of 4: You've prepared your product or service, ironed out distribution, banged your marketing funnel into shape, and set up sales enablement content. What's ...

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of ...

Channel leader Lori Cornmesser talks with Cass Cooper about her extensive experience in channel management and cybersecurity, discussing her role at 1Password and the importance of the partner ...