Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API that lets you plug first-party ...

Imagine Communications, a provider of ad tech solutions for TV broadcast, has announced a significant advancement in its partnership with Google Ad Manager. This collaboration is central to Imagine’s ...

Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to ...

Google is finally pushing out its new ad-tracking API, which it says will provide a more private way for advertisers to hit you with targeted advertising. Google says the Topics API is meant to ...

There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online ...

The government’s proposed remedies would force Google to sell pieces of its lucrative ad business. The government’s proposed remedies would force Google to sell pieces of its lucrative ad business. is ...