Ads might be annoying, but they’re the reason Google doesn’t charge you every time you search for something. Occasionally, they’re even helpful: If you search for a particular product, and a Google ad ...

Google had some more intense search ranking volatility this week, both on June 1st and also around June 5th. Google said white-labeled coupon sites would be penalized by its site reputation abuse ...

Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on Google ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

A new report suggests advertisers may have been paying more money for ads that don’t meet Google’s own standards. A new report suggests advertisers may have been paying more money for ads that don’t ...

Generative AI is actively changing the way things are done, including online advertising. A growing number of businesses are turning to generative AI to support their commercial and marketing goals.

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ...

Google is expanding a verification program for financial services ads that it launched in the U.K. last summer after seeing what it describes as a “pronounced decline” in reports of ads promoting ...

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Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated ...

BRUSSELS, June 13 (Reuters) - Google parent Alphabet (GOOGL.O), opens new tab has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation ...

Google is giving merchants a new way to hook first-time shoppers. The search giant launched 1st Order Promotions — also known as New Customer Promotions — for Shopping ads, letting brands offer ...