Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

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In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup. Google Analytics quietly rolled out a new feature: Consent ...

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in ...

Discover the Blue Shield of California data breach affecting 4.7M members. Learn about the risks and essential security ...