Changes in the use of the lowly cookie — a bit of software dropped into a browser that helps advertisers and publishers gather data on consumers’ web activity to better target ads — are having a tidal ...

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Walt Disney Co. is teaming up with two big programmatic sellers in a bid to broaden the ad base for Hulu and Disney+. The entertainment giant, which also operates ABC and ESPN, said the pacts with ...

The Trade Desk, rather than Google, is the one throwing its weight around for a change. As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to push it ...

On April 17, US District Judge Leonie Brinkema found that Alphabet GOOG has engaged in anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets ...

In this Dark Reading News Desk interview from Google's "There's No Place Like Chrome" event in New York City, Mark Berschadski, director of product management at Google, discusses how Chrome ...

A few hedge fund billionaires in the second quarter bought stock in The Trade Desk, an adtech company that operates the leading media buying platform for the open internet. The Trade Desk stock has ...