When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly ...

Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true. Claudia Tomina spotted this and ...

Some advertisers received an email from Google this week with the subject line, "Changes in validation logic for bid modifications." This email was sent to Google Local Service Ads advertisers who ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...