PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

There are all kinds of websites that explain different things that affect your SEO and search engine rankings, but believe it or not, certain factors are in place that even if you follow other advice ...

The phrase “search engine optimization” carries enough technical jargon and grandiose language to intimidate. Another daunting idea for small-business owners: the task of pleasing Google enough to ...

You should rigorously track your search rankings for top keywords in your niche. For example, in the sports retail industry, ...

Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and Jeff Jarvis. He said a lot of interesting things but said no, Google won't ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

After making the decision to ditch Google Search a few months ago, I’ve been making it a point to keep an eye out for new products to try. Amusingly, it took me quite a while to realize there are ...

When the U.S. Department of Justice originally brought — and then won — its case against Google, arguing that the tech behemoth monopolized the search engine market, the focus was on, well … search.