20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with ...

Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation ...

Everyone panic - Google might not just make larger updates to the Google Webmaster Guidelines but also rename the guidelines. Gary Illyes from Google said over time the Webmaster Guidelines have ...

Google updated its Webmaster Guidelines in the last few weeks, rather quietly, and focused on the link scheme documents, adding further refinements to the types of links that violate its guidelines.

Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention ...

After the hubbub about JCPenney.com a few weeks ago, last week Google appears to have made an example of Overstock.com and Forbes. While Overstock was offering students with .edu accounts discounts ...

Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. This is discussed in the latest ...

Google clarifies that spam reports are used only to improve its spam detection algorithms, and not to issue manual actions. Most spam reports submitted via Google search results do not lead to manual ...

Microsoft has revised its Webmaster guidelines and relaunched them this week after years of fielding questions from SEOs seeking clarity and guidance on Bing's webmaster guidelines. Ranking signals ...

All the publishers and editors out there thinking of replacing their journalists with AI might want to pump their brakes. Everybody’s boss, the Google algorithm, classifies AI-generated content as ...