You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

While the popularity of third-party email marketing services like Mailchimp has grown over the years, it is still possible to create and design company newsletters using Microsoft Outlook. You can ...

When it comes to content marketing, it’s difficult to find a channel that’s more reliable than an email newsletter. Unlike social media platforms and search engine algorithms, email addresses change ...