In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank. But that’s not been the case for many years.

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what ...

HTML headings are nothing new. In fact I was blogging on them over a decade ago (back then we referred to them as “semantic structure” which gives a good idea what they are for). HTML headings got ...