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AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...
AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...
CMOS stands for Complementary Metal Oxide Semiconductor and despite its size, it does much more than you think. Let’s clarify a few things first. A CMOS chip is vastly different than the CMOS battery ...
Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...
Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...
How can CMOs build future-fit teams that address the challenges of an uncertain and volatile business environment? This was the topic of conversation during my recent panel with leading CMOs Sarah ...
Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG. The report was based on data from a survey conducted in April ...
If you’re learning how to invest in real estate, the first step can be intimidating. The process is time-consuming, and even though the property market can be a lucrative investment space, there are ...