Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny. One of the most pressing questions is how these systems decide which ...

From Frankenstein to Wall-E, humans have long grappled with fears of the effects of technology. Even though a dystopian financial future is unlikely, advisors would be remiss to assume they can use ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore how to use generative AI and ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...