It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn ...

Google launches "How Search Works" video series explaining the inner workings of search engines in simple terms. Google is releasing new educational videos on Search Central YouTube. The videos ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...

A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called a ...

Apparently, some internal documents from Google were accidentally posted online recently, revealing snippets of useful data about that secret recipe. They may change how you design your website.

Google rushed out fixes after its AI search feature made errors that went viral. Fundamental limitations of generative AI mean that it will still screw up sometimes. Google’s AI Overviews feature ...

With this strategy, you can build a strong presence that earns trust and keeps your audience engaged. Have you noticed your Google search results don’t deliver the same impact for your business? It’s ...