First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use ...

One of the very first announcements on this year’s WWDC was that for the first time, third‑party developers will get to tap directly into Apple’s on‑device AI with the new Foundation Models framework.

Forbes contributors publish independent expert analyses and insights. In the first U.S. election cycle in which AI-powered chatbots were in major use, large language models weren’t just answering ...