Every business is different. From your company history to your products to the customers you serve, your story is unique to your business. A brand story goes beyond your “About Us” page—it includes ...

When you hear ‘branding,’ do you immediately think of a Fortune 500 company dropping six figures on a new logo and ad campaign? Numbers like that are out of reach for most businesses here in Maine, ...

Start by translating your brand story into themes, angles, or key messages that matter most to your customers. Then, use AI ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marie Hattar CMOs know ...

Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Criticism of your personal brand might feel challenging, but it also presents opportunities for growth and improvement. We ...

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry van and reefer haulers) to put signage for your trucking company. Trouble is, you don't own that ...

Getting your name out there is always a priority when you're in business. But few seasons present the opportunity to increase your exposure and build your brand like the holidays. With the holidays on ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

So you finally decided to take the plunge and start a business. It's a huge step and there are so many things to do before you can start looking for new clients or customers. One thing to add to your ...