Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

AI models weigh credibility heavily. Mentions in respected media outlets, research publications or industry databases reinfo ...

Start by translating your brand story into themes, angles, or key messages that matter most to your customers. Then, use AI ...

Who loves your brand the most? No matter what you sell, you probably have customers who: Sounds great, doesn’t it? If you have fans who sincerely love your brand, they are a lot less likely to churn ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead?

So you have a great idea for a new product or service. Congratulations! You’ve taken a major step, but you’re still a long way from getting it out into the world—and even further from doing so ...