There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

BOSTON, MA, April 23, 2025 (GLOBE NEWSWIRE) -- The Augmented Reality for Enterprise Alliance (AREA) announced the Low-Code/No-Code Solutions for Enterprise AR research report. The report explores how ...

Suchi Rudra is a writer whose work has appeared in The New York Times, BBC and Vice, among other publications. Meta’s newly released Orion AR glasses are making it possible for users to essentially ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

This is read by an automated voice. Please report any issues or inconsistencies here. A new program is mixing augmented reality and hands-on activities to give kids a new way to learn spatial ...