Gaurav Singh is the Managing Partner of Guddi Growth, an acquirer of B2B Saas and tech-enabled services businesses in the US and Canada. As the managing director of an investment fund acquiring and ...

You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics. More and more companies are turning to pricing algorithms to maximize profits. But many ...

You finally ship your product, traffic is trickling in, and people are clicking “Pricing.” Then they bounce. No signup. No checkout. No demo booked. It feels personal because pricing pages sit at the ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their services, Deborah Ruffins writes. Explore the entire Law.com network. Enjoy ...

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer's ...