Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

“How do we create consistent campaigns with seamless communication to target a user through the entire journey without overlap — and keep it as efficient as possible?” This question from Accor’s ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising. The use of third-party cookies has enabled marketers to create ...

Programmatic in the UK is now the dominant way of trading online display advertising, accounting for more than £1bn in 2015, with an estimated £2.46bn (or 70% of the overall UK display ad budget) ...

With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in differentiating their offerings to audiences and the brands that ...

The challenge for RTA is thus not to get stuck on the sidings as a mere performance sales platform to generates deals. It is important that programmatic makes the leap into what we call Programmatic ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Comscore’s State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...