Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As someone who has spent decades in the digital marketing industry, I’ve witnessed the ...

This article is published by AllBusiness.com, a partner of TIME. Starting a business is an exciting yet challenging endeavor that requires careful planning and clear direction. Whether you are opening ...