Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

How well do you know your customer? It's imperative to learn about your audience and cater to them—especially since customers today are looking for more personalized experiences than ever from the ...

John is a professional author, currently publishing evergreen and feature articles for Android Police. He discovered his passion for writing when he was very young, and enjoys how it challenges him ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Data analytics is an ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

Conditional formatting highlights key information in a spreadsheet so it’s easy to see at a glance. This beginner’s guide gets you started. Spreadsheets usually hold a wealth of information, but it ...

Microsoft Excel is a spreadsheet program for businesses, learning institutions, individuals, data analysts, etc. However, some users have reported issues with Excel that need fixing. For instance, ...

Smart home automation is the ultimate life hack, in my humble opinion. Whether for efficiency, accessibility, nerding out, or just plain laziness, all you need are smart home devices and a little ...