Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.

English teacher Mary Rodgers kicked off her 12th grade honors English class at Louisa County High School in Virginia with an activity that some of her colleagues around the country would find ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...